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Apple has apologised for slowing down older iPhones and slashed the price of replacement batteries.
The tech giant admitted last week that it slows down phones in order to preserve battery life as it diminishes as devices get older.
Many customers and social media users have long speculated that the firm limits older devices to encourage users to upgrade, but the company said the feature was used to prolong the life of its products.
The company said on its website: "We have never - and would never - do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades."
The apology was accompanied by the announcement that the company will reduce the cost of replacement batteries for out-of-warranty iPhone 6s and later editions from 79 US dollars (£58) to 29 US dollars (£21) - starting in late January and available worldwide until December 2018.
The statement added: "We've been hearing feedback from our customers about the way we handle performance for iPhones with older batteries and how we have communicated that process.
"We know that some of you feel Apple has let you down. We apologise. There's been a lot of misunderstanding about this issue, so we would like to clarify and let you know about some changes we're making."
Apple explained how lithium-ion batteries used in the iPhone age over time.
"All rechargeable batteries are consumable components that become less effective as they chemically age and their ability to hold a charge diminishes.
"Device use also affects the performance of a battery over its lifespan. For example, leaving or charging a battery in a hot environment can cause a battery to age faster. These are characteristics of battery chemistry, common to lithium-ion batteries across the industry," it said.
Apple also said it will issue an update to its operating system early next year to give users a better understanding of the health of their battery, so they can see if its condition is affecting performance.